Last year I blogged about how important the relationship between HR and Marketing is and more recently a few people have asked me “how do I do it?” so I thought a quick blog about the benefits of creating a personal brand.
You often hear the phrase “people don’t buy a product, they buy from people they like” and this may be true, but the future outlook on not only job applications but also upon our abilities to network effectively are changing due to the influence of social media.
Love it or hate it, we tend to have a very marmite view when it comes to social media, but it is widely known that as the world of work evolves, social media is now an essential business tool and it can make or break a brand.
Branding is a mix of how you present yourself, what information you can offer other professionals, learning and understanding how others see you. It is important to be aware of how you are viewed as it can mean all the difference when going for that dream role or if you want to be taken more seriously.
Continue reading “Psst! Pass it on… what social media can do for your HR career”
Natalie Ellis HR 